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We are proud to announce that we are now a certified B Corporation!

At Wild, we are on a mission to remove single-use plastic from personal care products by creating beautiful and effective products that are both better for you and the planet.

Our mission is at the heart of everything we do, and we believe in using business as a force for good. Being the UK's first refillable deodorant and the UK's number 1 natural deodorant, whilst supporting multiple charities, planting over 300,000 trees and diverting up to 150 tonnes of waste from landfill, we have been living and breathing the B Corp values since day one! Becoming a certified B Corporation has long been a goal for us. We’re so proud that we’re now officially part of the B Corp community, consisting of likeminded businesses that meet high standards of social and environmental impact.

Being a B Corp means you are a business that improves your industry on top of limiting negative impact, continously aims to do good in all aspects, and balances profit and purpose. We are transparent and accountable on factors from employee benefits and charitable giving to supply chain practices and operations materials!

We embarked on our certification journey in February 2021 and we were assessed against rigorous standards in a process that took 2 years and a lot of hard work!

So what does it all mean? B Corps are businesses that measure their impact on people and the planet and see money as a means, not an end.

There are 5 impact areas to the B Corp certification:

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We measured our impact against the different areas and we certified with 110.8 points (you need 80 to pass)! The next step will be to recertify in 3 years, and in the meantime we will continuously work on achieving higher social and environmental standards and to deliver on our mission.

As a reminder, our refillable deodorant is single-use plastic free, natural, vegan, and will leave you smelling fantastic and feeling fresh all day! Armed with a sleek aluminium case that lasts for life, along with deodorant refills made from compostable bamboo pulp, our Wild family of over 1 million users have saved up to 150 tonnes of plastic from entering landfill. Everyone deserves the best-smelling pits, and the solution doesn’t have to come wrapped in plastic or packed with harsh chemicals. We believe in eliminating the junk (aluminium, parabens & throwaway plastic) that conventional deodorants contain and replacing it with a better way to do deodorant.

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